If Rob Lowe does it, it must be cool and trend-setting. The author of this new book, Love Life, recently shared from his Instagram account, this nostalgic outfit from Fleetwood Mac’s Stevie Nicks on display at 30 Rock in New York.
He is middle-aged and facile with Instagram, a social media tool, which for the first time, recently topped Facebook in use among teens.
Like teens, he seems to understand Instagram. So does Facebook, which bought Instagram a couple of years ago for a billion dollars. Facebook wins either way because teens continue to use FB, but just differently.
I wonder if teens grow tired of hearing old people gush on Facebook about their “special”, “gifted”, “talented”, “amazing”, “accomplished” children. Perhaps teens need a place to hide together? Maybe it’s because they can spend time with adults in the living room (Facebook) to stay in touch and find their space on Instagram by easily sharing pictures and short videos?
While Facebook prepares for the future with the next generation on Instagram, it’s making changes on the basic Facebook platform to make more money. Not all users are happy with this, but what do they expect? It’s free and if they want more exposure they will need to pay for more prominent placement. Just one example of the new Facebook-we are seeing bigger ads and less organic content popping up in our news feeds, which Tech Crunch explains.
I don’t have a lot in common with Rob Lowe except our age, movie star good-looks (#sarcasm) and affinity for the Indianapolis Colts, but he’s onto something. I think Instagram will continue to grow with early adopters like him and the next generation. So now we’ll have Instagram in common too, where I’ll try to do better than just posting about my 30 year old Sorel Boots.
The opinions expressed in this blog are my own. My Twitter handle is Ronald Petrovich.