Why do teens like Instagram so much? Facebook and Rob Lowe seem to know.

Link to Rob Lowe book, Love LIfe

Rob Lowe title of book, Love LIfe

If Rob Lowe does it, it must be cool and trend-setting. The author of this new book, Love Life, recently shared from his Instagram account, this nostalgic outfit from Fleetwood Mac’s Stevie Nicks on display at 30 Rock in New York.

Seeing this just now at 30 Rock made my day!! #Dreams

A post shared by Rob Lowe (@robloweofficial) on


He is middle-aged and facile with Instagram, a social media tool, which for the first time, recently topped Facebook in use among teens.

We know why Rob Lowe is so popular. He’s funny, good-looking, starred in Parks and Rec and put Pawnee, Indiana on the map. But what about Instagram?

Like teens, he seems to understand Instagram. So does Facebook, which bought Instagram a couple of years ago for a billion dollars.   Facebook wins either way because teens continue to use FB, but just differently.

I wonder if teens grow tired of hearing old people gush on Facebook about their “special”, “gifted”, “talented”, “amazing”, “accomplished” children. Perhaps teens need a place to hide together? Maybe it’s because they can spend time with adults in the living room (Facebook) to stay in touch and find their space on Instagram by easily sharing pictures and short videos?

This article by Jennifer Van Grove of CNET digs much deeper than my shallow observations.  She illustrates the trend with this graphic by piperjaffray who wrote, Taking Stock with Teens .

Graphic of teen use of Instagram

Teens using Instagram

While Facebook prepares for the future with the next generation on Instagram, it’s making changes on the basic Facebook platform to make more money.  Not all users are happy with this, but what do they expect?  It’s free and if they want more exposure they will need to pay for more prominent placement.  Just one example of the new Facebook-we are seeing bigger ads and less organic content popping up in our news feeds, which Tech Crunch explains.

I don’t have a lot in common with Rob Lowe except our age, movie star good-looks (#sarcasm) and affinity for the Indianapolis Colts, but he’s onto something.  I think Instagram will continue to grow with early adopters like him and the next generation. So now we’ll have Instagram in common too, where I’ll try to do better than just posting about my 30 year old Sorel Boots.

The opinions expressed in this blog are my own. My Twitter handle is Ronald Petrovich.









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