If you want to flourish in today’s fractured media environment jump in and don’t worry about your age or your technical ability.
Many of my former TV news colleagues say I’m too old to be learning social media and my family will attest that I can barely load paper in our printer, operate the TV remote or organize the dishwasher. Despite this, I am doing OK with social media and multitasking with multimedia, proving that if I can do it, anyone can. If you work in communications, you need to learn these skills now.
An instructor at San Francisco State University, Rachele Kanigel wrote this blog post about journalism in the 21st century. She mixed reporting skills and multimedia storytelling which received a positive reaction from students. Her lessons apply beyond the classroom and journalism. If you work in media today you should always think about delivering your story on TV, radio, newspaper, blogs and mobile. You can drive the same message with slight alterations through multiple social media tools and platforms like Facebook, Twitter, Google+, Vine, Pinterest, Instagram, YouTube and Vimeo. No longer is this an extra; it is now a requirement for your job.
This strategy can potentially reach thousands and millions of people at very little cost and it will increase your value as an employee. Today’s integrated workflow affects journalism, marketing and every other facet of communications. Rachele, thank you for preparing students for the future and teaching all of us about the importance of communicating effectively on multimedia. Definitely worth a retweet!
The opinions expressed in this blog are my own. My Twitter handle is Ronald Petrovich.