From Mayo Clinic Social Media Week: Creating and Launching a Brand Journalism Site

We work at Mayo Clinic where we try to connect with the heart, mind and eye. We’re not neurologists, cardiologists, psychologists or ophthalmologists. What are we? We’re brand journalists and that means telling our story with emotion, credibility and imagery on traditional and Screen Shot 2014-11-16 at 3.14.11 PMsocial media platforms.  Learn about our successes and challenges in this post on the Mayo Clinic Social Media Health Network 

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